My goal was to modernize the Conservancy’s annual report with a cleaner design and thoughtful color palette. It needed to stand out in a stack of mail at the end of the year amongst dozens of other nonprofits’ annual reports. I utilized eye-catching images of the High Sierra by photographer John Dittli alongside information about the Conservancy’s restoration work to create a booklet that was both informative and beautiful. I drew on design elements that I had already begun to implement across other branding for the Conservancy to start establishing a cohesive visual identity.

The final product was a 12-page booklet at 5.5 x 8.5 inches.

Scroll down to flip through the digital version.